The Star.com
Jul 26, 2007 04:30 AM
Erin Kobayashi
Fashion and Beauty Writer
Many companies churn out clothing and cosmetics for which part of the proceeds go to charitable causes (such as a portion of the sales of special pink merchandise being donated to breast cancer research). Unfortunately, many charitable lines offer only a few select products, sometimes available for only a limited amount of time with only a small percentage of its sales going to charity.
While many charities are grateful for the exposure and donations the clothing and cosmetic lines give them, Toronto-based clothing company Me to We: (Responsible Style) takes that business model a step further by developing a plan that allows them to donate 50 per cent of their profit from the entire collection to Free the Children, a charity that helps youth through education. Canadian child rights activist Craig Kielburger founded Free the Children in 1995 after seeing an article about Pakistani child labourer Iqbal Masih, who was killed after speaking out against his working conditions.
It makes sense, then, that Me to We is resolutely sweatshop-free and makes all of its clothing in Canada. The company is part of the U.S.-based Fair Labour Association and approved by the German-based Fair Trade Labeling Organization.
"We have travelled to all of our factories," says founder Oliver Madison. "With all of the factories, we have the right to do random site visits, many times, multiple times a week."
Although the organic cotton is from the United States and Turkey, the actual clothing is knitted, dyed, cut, sewn and trimmed in Canada. The company also uses bamboo in its T-shirts, sweatshirts and hoodies. "Bamboo on its own is very drapy, which works perfectly if you are built perfectly," says Madison, who had to incorporate manufactured Lycra into some of the clothing for stretch.
"The Lycra is not found in every product but allows them to appeal to a broader market and encourages consumers to make smarter choices."
Although Me to We uses standard dyes, not low-impact or vegetable, the colours are vibrant and when I washed my indigo blue T-shirt, there was no fading or shrinking. The cut of the 100 per cent organic cotton Sahara Tee is also impeccable, with a nice not-too-tight fit.
All clothing comes in sizes XS to XXL, making it accessible to a large audience. Me to We is expanding its clothing line to include comfortable Lamu yoga pants and baggy Mekong Thai bottoms.
That beat the pants off the likes of Lululemon, which manufactures not only in Canada, but also the U.S. Israel, China, Taiwan, Indonesia and India.
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